Miley Mission Statement :
Mileybaby’s mission is to distribute and deliver quality baby feeding and skin care accessories over to all consumers in the Hong Kong SAR and the Macao SAR.
Miley Vision Statement :
Our vision is to be the recognised performance leader of the HKSAR baby product distributor industry. Being a performance leader means we will achieve operational excellence, industry-leading customer satisfaction and superior financial performance.
Company Background :
Mileybaby’s predecessor is Universal Trading Company, which was the distributor of Cannon Babysafe range of products since 1984. Cannon Babysafe evolved from a car mats and hot water bottles manufacturer to the world’s largest supplier in baby bottles and related accessories, renaming itself AVENT. The world dominating AVENT brand was subsequently acquired by the Dutch technology giant, Philips Electronics Ltd, in or about 2006 and thus Philips AVENT now. Since becoming the Hong Kong and Macao distributor in 1984, Universal Trading Company, under the leadership of its founder, Madam Alice Tam, had been instrumental in building consumer awareness by relentless hospital sampling and in sales promotion by relationship fostering with front line retail sales teams. After years of hard work, AVENT became one of Hong Kong’s most recognised and leading baby product brands. Miley Investment Ltd was incorporated to take over from Universal Trading Company in 2002, and has since the trading name of Mileybaby is used.